Big media and new media both came out in force at Internet Week this week Check out complete video from four sessions.Keynote: NBC Universal Exec VP Lauren Zalaznick in conversation with Media REDefined’s Jason Hirschhorn (also a former exec at MySpace and MTV).Tomorrow's Media Landscape: Observer Media Group President Mike Albanese moderates a discuss […]
Blended fruits are better than regular fruits -- and Ogilvy is out to prove it. To promote the Philips Walita Avance blender, the agency worked with molecular gastronomist Clecia Ribeiro to create fruits with two different flavors.The results were Kiwigerine (kiwi with the color and taste of tangerine), Bananaberry, and Pinegrape. The mashups were presented […]
Eric FulwilerPinterest held its first “partner event” during Internet Week in New York on Wednesday, assembling a crowd of 300 marketers, digital- or social-agency types and others as it took a step down the road Facebook and Twitter walked before, recruiting big marketers and agencies into an inner circle with access to the platform’s resources, strategy an […]
Google, maker of the Android operating system, is considering buying map-software provider Waze, setting up a possible bidding war with Facebook, people familiar with the matter said. Waze is fielding expressions of interest from multiple parties and is seeking more than $1 billion, said one of the people, who asked not to be identified because the talks ar […]
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