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Google Celebrates Baba Marta

March 2, 2011 in Beautiful Bulgaria, Creative Marketing, Cultural Idiosyncrasies, Random Thoughts | Tags: , | 8 comments


 

Yesterday, Google’s logo wore a martenitsa, the traditional Bulgarian symbol of the coming of spring! The martenitsa is an ornament made of intertwined red and white wool, often in the shape of a boy and a girl.  It symbolizes the arrival of spring, good health, and fertility.

We start wearing the martenitsa on March 1st, the day of Baba Marta (Grandmother March), and we wear it until we see a budding tree or a stork.

March 1st is also popular in Romania and Moldova under the name Martisor. Google called its file Martisor but it linked to articles about Baba Marta.

I just received some martenitisi from my cousin and my mom. I wonder how my colleagues at my internship will react when I present them one each?

Read my article about hanging martenitsi on trees in Boston.

 

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