During the first days of spring, I ironically had one of the windiest, coldest nights of my life in Vermont. As my shoulders were starting to throb with pain under the pressure of the beating wind, my fingers were turning blue and then becoming numb, and my brain was getting frostbite, all I could think about was ice cream.
In Bulgaria, I wouldn’t eat ice cream until probably mid-June, and then only until the end of August. Why would you eat something that cold unless it’s really hot outside and you are at the beach or outside in the sun? In the States, ice cream is maybe the number one dessert – everyone has at least one box of it in the freezer, and there are numerous ice cream parlors that are open and busy at any time of the year.
Ice cream (and the latest trend, frozen yogurt) is such a staple in the diet of the average college student here in Boston– it’s a treat, it’s midnight snack, it’s comfort food, it’s exam time food, it’s after-party food. In wintertime or summer, there is always an occasion to get a cone at Ben & Jerry’s, J. P. Licks, or Emack & Bolio’s, and what is more – to eat it outside in sunshine, rain, or snow! There is seasonal variation in the volume of sales of course, but it sort of evens out for the ice cream producers since they sell more cones through their outlets in the summer and then more boxes for home consumption through supermarkets in the winter.

We don't have sundaes or brownies/cookies with ice cream, but we love our melba - a fruit cup with ice cream, biscotti, and other goodies!
My excuse for my ice cream ignorance is that I’ve always thought that you can become ill from the cold. It’s just something that every Bulgarian mother tells her kids – always sleep under a blanket or bed sheet, never stand where there is wind current, don’t sit on the cold pavement, don’t drink chilled Coca Cola with ice too fast, and don’t even think about ice cream when it’s cold outside! (Mind you, chilled beverages in Bulgaria come with three ice cubes at most! There is none of this fill-up-my-glass-with-ice-and-sprinkle-some-beverage-inside that you get at American restaurants!) Also, the most vital body parts that you should never expose to wind or cold are your waist (because your kidneys and especially the ovaries might get sick), your head (I would guess because of the brain), and your feet (because it just sucks to have cold feet?).
My Russian professor said that it was the same in Ukraine and Russia: they also believe that you can “catch a cold from the cold” and that ice cream is only for the heat of summer. On the other side of the spectrum, there are some cultures that drink hot tea when they feel the hottest in order to cool off! What do you think, is the idea that cold can bring you diseases just an Eastern European superstition or is it wisdom?
Other Articles Related to Superstitions:
Spitting on a Baby Protects in From the Evil Eye
H.C. Andersen’s Mermaids and Slavic Samodivi, Folktales of the Spring



4 comments
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March 25, 2012 at 7:14 am
Ethan
Superstition. Definitely.
March 25, 2012 at 3:01 pm
Katley
Superstitions are common to all cultures. I was at a sports banquet when the coach (who is of Polish descent) spilled salt. She immediately took a pinch of salt and thew it over her shoulder to ward off bad luck.
My mom also believed that that you could “catch a cold from the cold”, because of this we couldn’t have drinks with ice in the winter nor ice cream and I wasn’t allowed to go to the (indoor) swimming pool with my friends in the winter because I would get sick. Go figure
March 27, 2012 at 1:56 am
joaquinbarroso
Here in Mexico I just don’t feel like having ice cream during a cold day; I crave for coffee or something like that but we don’t have this thing about getting sick. In Romania you could see a lot of people during the spring with cotton earplugs. Apparently you could get sick because of wind currents (what? do they go all the way through both your ears?) Do you have this in Bulgaria?
Back to Mexico, there are some very warm places where they do believe drinking warm coffee cools them off, but then again this beach places (Veracruz) are very close to high mountains where high quality coffee is produced so I believe its more of a marketing thing and not so much of a superstition or temperature fact.
March 28, 2012 at 2:53 am
zikata
Cotton earplugs?! I can’t even imagine what the point of that would be??? How do they hear each other?
haha i loved the comment about marketing coffee!