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- Target to Heavily Promote Cause CampaignAs part of its back-to-college campaign, Target has partnered with Feed Projects, a nonprofit founded by Lauren Bush Lauren, to create a limited-edition collection.The collection marks the first time Target has treated a cause-related campaign like one of its designer collaborations, with TV and print ads, as well as a digital campaign and broad-based suppor […]
- Inside the Innovation Jury: What Cannes Judges Liked and Tips for Next Year's EntrantsAt Cannes, everyone's focused on what won -- which campaign, which agency, what the tallies are for the various holding companies and countries.But before there's a winner, there's a jury. Ad Age is taking you inside the voting room through exit interviews with various jurors. Here, Mike Parker, global chief digital officer at Interpublic Grou […]
- Unilever CMO Keith Weed at Cannes: Fighting Fragmentation with CreativityCreativity is only more important in an increasingly cluttered world, Unilever CMO Keith Weed says in this video from the Cannes Lions International Festival of Creativity.Advertising Age Playerbrightcove.createExperiences(); Continue reading at AdAge.com
- Slideshow: Ad Age at CannesAd Age is out in force at the Cannes Lions International Festival of Creativity, hosting a cocktail party on the yacht chartered by Vibrant Media and a brunch panel with AOL. Continue reading at AdAge.com
- Great Marketing is Not Made in Six Days; Give It a Week, at LeastCal McAllisterA funny thing happened on the way to the future. We replaced the importance of patient craftwork with an overwhelming desire to hit “send.” Marketers seize every chance to tweet or post or hang from a lamppost -- anything to get out there fast. They get drunk on their new opportunities with the internet, like “leaking” Super Bowl spots on YouTu […]
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