You are either very happy or very miserable on Valentine’s Day; there seems to be no middle position. For most people.
Bulgarians have found a simple solution to this problem of the extreme emotions. We celebrate two holidays on February 14th, St. Valentine’s and St. Trifon Zarezan!
On the day of St. Trifon Zarezan, the guardian of vine-growers, we celebrate our love for wine! According to the old custom, this is the day when you prune the old twigs of the vine, so that it can sprout anew in the spring. This is an old ritual for vitality and fertility. Vine-growers, gardeners, winemakers, tavern-keepers, bartenders, and men called Trifon have a special day. Together with them, we all feast and drink wine.
So, if your loved one is with you, celebrate St. Valentine’s! If not, get on some good wine and forget about love! Different saints for your different desires!
(The Catholic St. Valentine’s Day was not very popular in Eastern Europe before Western pop culture introduced the holiday. Today, shop windows’ decorations, love-themed events, and the general obsession with chocolate, red roses, and pink hearts testify that Bulgarians, as most other peoples, prefer to be drunk on love, not wine.)
You can learn more about the folklore aspect of Trifon Zarezan from this article: http://www.balkanfolk.com/news.php?id=94