Map of the current (green), under construction (yellow), and future (blue) malls in Bulgaria

In the past six months, three new malls have opened up in Sofia (The Mall, Serdika Center, and Sofia Outlet Center).

This makes it a total of eight, where the old ones are City Center Sofia, Mall of Sofia, Mega Mall Lyulin, Sky City, and Central Department Store (TZUM).  Seven other are under construction or in a planning phase.

I wonder who shops so much in this economic crisis?!

Fortunately, the new malls brought some long-expected brands to the Bulgarian market: MAC, Sephora, Zara, Bershka, the department store Peek&Cloppenburg  (the German equivalent of Harrods or Lafayette), etc.

Now if only some entrepreneurs took up the ambitious job to develop online shopping in Bulgaria, they could crush all of these malls.