You are currently browsing the daily archive for September 20, 2010.


I’m really happy that I finally have an apartment with a kitchen! Down with dining hall food! I feel cleaner, lighter, and more satisfied and independent than ever! So much for kitchen poetry…

At 15 in Bulgaria, I usually chose between 3-4 types of cereal. My peers in the States chose between 30-40 brands.

I was walking in Shaw’s Supermarket the other day, and remembered the first time I came to the States. It was around 2003, and I was about 14-15. My whole family came to the East Coast for a vacation. We started with Disney World in Orlando, then Washington DC, NYC, State College in Pennsylvania, Pittsburg, Boston, and Niagara falls. We visited friends, went to museums, saw shows, sights, etc. We wanted to go shopping just for the fun of it. Honestly, we didn’t think we’d find something completely different from what was available back home or from what we had already seen in Western Europe. But I remember that one thing really struck us.

The supermarkets. We went to a supermarket in State College, PA that was as big as the biggest mall in Sofia at that time (TZUM).   It had an incredible assortment of food that we had never seen before. It had piles of shiny big fruit that were so beautiful they almost looked artificial (today, I know that they indeed taste artificial). It had Italian bread, Turkish delight, Arabic dates, Spanish gazpacho, Russian borsch, Greek olives. Finally, one thing completely blew our minds.

The good old muesli with yogurt will always be my top choice. With fruit and honey, its better than the whole cereal aisle!

The aisle with cereal. I bet this was the longest aisle in the store, and it was packed with boxes of cereal: crisp choco crunch frost flake bran berry buzz blast apple maple raisin banana cinnamon pecan almond wheat rice oat corn honey mini multi squares puffs pebbles clusters bunches Kellog Quaker Newman Mills Kashi Ralston Nestle… Who ate all these things?! How was it possible to have so many combinations? How was it possible to choose from such a variety? At that time in Bulgaria, we had a total of maybe three companies producing breakfast cereal: Nestle’s regular cornflakes, Bulgarian cornflakes, and muesli. We ate cereal with milk and sugar or muesli with yoghurt and honey. I think we were perfectly content with the choices we had.

Now, of course, we have giant malls and giant supermarkets like Americans do. This must be a sign that our standard of living is rising. We have a much larger assortment of Bulgarian and foreign breakfast cereal.

Yet even today, after I’ve been to Shaw’s and Whole Foods in Boston so many times, I still fail to understand why Americans need so many different types of cereal?!

***

You might also find interesting the rest of my Observations on the American Culture and Behavior, compared to those in my native Bulgaria:

Bureaucracy in America: Iron Policy of No Compromise

Sex and Watermelons in Bulgarian Pop Culture

It Doesn’t Get More Organic Than This

Advertisements

Enter your email address to subscribe to Zikata's blog and receive notifications of new posts by email.

Join 73 other followers

Follow me on Twitter!

Share this Blog

Share |
September 2010
M T W T F S S
« Aug   Oct »
 12345
6789101112
13141516171819
20212223242526
27282930  

Read it? Rate it!

RSS Getting curious:

  • Millennials listen to more audio than any other generation, new study finds
    Millennial audio consumption in the U.S. is booming, with the demographic listening to audio of more types, at more times, and in more places than any other generation, according to a newly released Ipsos study conducted for iHeartRadio. window.NREUM||(NREUM={}),__nr_require=function(e,n,t){function r(t){if(!n[t]){var o=n[t]={exports:{}};e[t][0].call(o.expor […]
  • Sprite shelves ‘Obey Your Thirst' after 25 years as it updates its hip-hop marketing
    Sprite—which has been putting rappers in its ads since Kurtis Blow starred in the 1980s—is making the most significant change to its hip-hop marketing strategy in 25 years. The lemon-lime soda is shelving its “Obey Your Thirst” tagline, which debuted in 1994, for “Thirst for Yours.” But the update is about more than tweaking a few copy lines. New marketing w […]
  • Cannes Lions' homestretch. Plus, Sprite's new approach: Thursday Wake-Up Call
    Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Good news for those of us not on the French Riviera this week: The Cannes Lions festival ends tomorrow. Which means you only have to suffer […]
  • Havas buys majority stake in L.A. indie agency Battery
    Havas acquired a majority stake in Los Angeles creative shop Battery—named to Ad Age's Small Agency of the Year list for the past three years—for an undisclosed sum. Battery, which specializes in gaming and streaming entertainment, and counts Activision Blizzard and Netflix among its clients, will be folded into Havas' Annex network and rebranded a […]
  • Cannes is for 'folks to let their hair down,' but the OMD U.S. CEO is here for business
    John Osborn, chief executive of OMD U.S., is here at the Cannes Lions International Festival of Creativity "for one reason, and that's that our clients are here," he says. "There is no shortage of meetings, but we’re trying to take a very intentional approach," Osborn says, explaining that OMD's focus "is more about driving […]

Your Green Eyes

Ad

Advertisements