You are currently browsing the daily archive for September 24, 2010.


Whenever I hear Bulgarian speech in the street, I stop to meet the person.  This is how I met a Bulgarian hotel receptionist in the Bahamas, an illegal immigrant pizza deliveryman in Boston, and a manager at CityCo, whose accent I recognized on the phone, while calling about a product in his store.

Everyone has their own way of preserving their cultural identity in the foreign country.

My German friend Lena once asked me why I always introduce myself to Bulgarian strangers.  She heard German speech in Boston all the time, but she never stopped to say hello to her fellow countrymen.

I responded that Bulgarians in Boston are not strangers to me. My country is so small and I’m so far away, that I consider it good luck to meet another Bulgarian. I don’t want to walk past my luck, so I say hi. I feel that simply being in the same place, an ocean away from home, is already something in common and is a great reason to strike up a conversation.

That’s why I buy everything labeled “Made in Bulgaria”: yogurt with Lactobacillus Bulgaricus, Bulgarian red wine Tcherga (ordered online by Lena’s wonderful mother), Lalo Jewelry made by an Israeli artist living near Sofia. If I can’t find genuine Bulgarian products, I replace them with our neighbor’s equivalents like Greek feta cheese instead of our white cheese and Serbian Ajvar instead of our Lutenitza.

My culture is so small compared to the American and international surroundings that I feel the need to acknowledge my nationality whenever I encounter a piece of Bulgaria in Boston. I think this is my way of preserving my identity in the foreign environment.

Advertisements

Enter your email address to subscribe to Zikata's blog and receive notifications of new posts by email.

Join 73 other followers

Follow me on Twitter!

Share this Blog

Share |
September 2010
M T W T F S S
« Aug   Oct »
 12345
6789101112
13141516171819
20212223242526
27282930  

Read it? Rate it!

RSS Getting curious:

  • Christmas Creep already as Etsy and eBay run holiday-related marketing
    What’s scarier than Halloween? Maybe retailers running holiday ads in mid-September. This week, both Etsy and eBay began running holiday-related messaging. While the latter was poking fun at Christmas Creep—the industry term for holiday merchandise and marketing that takes place far ahead of Thanksgiving—both marketers are trying to draw attention to their b […]
  • Netflix lands ‘Seinfeld’ after latest streaming bidding war
    Netflix Inc. scored a key victory in the battle for classic sitcoms. The streaming service announced that it won the rights to all 180 episodes of “Seinfeld,” which will come to Netflix globally in 2021. Sony Corp.’s Sony Pictures Television, the distributor of the show, currently has a deal with Walt Disney Co.’s Hulu. The bidding war for the show follows b […]
  • CEO of IPG Mediabrands Japan is repositioned to lead UM's dedicated Johnson & Johnson unit
    Anthony Plant, CEO of IPG Mediabrands Japan since 2013, will become executive vice president, global president of J3—UM's dedicated media unit for Johnson & Johnson, the agency's largest global client. Effective immediately, he replaces Eileen Kiernan who last week was named global CEO of UM in a round of leadership shifts that also saw Philipp […]
  • What to expect from NBC’s ‘A Little Late With Lilly Singh’
    Ad Age’s Coming Attraction offers brief previews of TV shows, movies and more of interest to marketers and media people. Late tonight, at 1:35 a.m. ET, YouTube personality Lilly Singh will become the first bisexual woman of color to host a national network talk show, bringing a fresh perspective to the very straight, very white, very male world of late-night […]
  • Nike's 'Dream Crazy' nabs Outstanding Commercial Emmy
    Capping off its success on both the business front and in ad industry circles, Nike’s “Dream Crazy” earned the Outstanding Commercial Award during the 71st Annual Emmy Awards. The award was announced during the Creative Arts Emmy celebration in downtown Los Angeles this past weekend. The "Dream Crazy" campaign's two-minute anthem film, which s […]

Your Green Eyes

Ad

Advertisements