The Bulgarian Rose is an essential ingredient of Katy Perry's debut fragrance, Purr.

 

Pop diva Katy Perry launched her debut fragrance, Purr, in early November. The perfume is sold at Nordstrom for $45 for 50 ml and $65 for 100 ml. The Nordstrom description reads:

“Purr by Katy Perry begins with the aroma of peach nectar and forbidden apple, evolves with a distinct floral bouquet of jasmine blossom, Bulgarian rose and vanilla orchid, and slowly reveals accents of creamy sandalwood and musk. Like the singer herself, Purr is playful yet sophisticated. Katy Perry transcends barriers with her music—so does her new fragrance.”

Let me tell you more about the legendary Bulgarian rose.

There is a place in Bulgaria, between the Balkan Mountain Range (Stara Planina) from North and Sredna Gora Mountain on the South and Stryama River to the West and Tundzha River to the East, called the Valley of Roses (Rozova Dolina). For centuries, people here have cultivated the Kazanlak Rose and extracted its valuable Rose Oil.

 

The Kazanlak Rose is one of Bulgaria's national symbols.

 

The scientific name of the Kazanlak rose, named after the major town in the Valley of Roses, Kazanlak, is Rosa Damascena. It has very small but very fragrant pink and pink-red flowers. From its petals, we produce the world-renown Bulgarian Rose Oil, also known as Rose Otto or Rose Attar.

It takes about 3000-3500 kilograms of rose petals to produce 1 kilogram of rose oil, which in turn costs about $7,000. In the past, the price of rose oil almost reached that of gold, so to Bulgarians, Rose Otto is “the liquid gold.”

 

Young rose-pickers throw petals in the air along the streets of Kazanlak

 

Bulgaria is the largest producer of rose oil in the world. Other top producers are Turkey, Morocco, Iran, France, and Italy. The rose oil is widely used in the perfume, cosmetics and pharmaceutical industries (Read more about Rose Oil Info and Uses). Some of the perfume brands that use rose oil as their essential ingredient are Dior, Givenchy, Kenzo, Gucci, and Nina Ricci, but undoubtedly the most famous perfume containing Bulgarian Rose is Chanel No.5. The oil is contained even in the most expensive perfume in the world, Imperial Majesty by Clive Christian, which sells for about $300,000 per 500 ml bottle.

Rose oil production is very labor intensive and requires great expertise. The petal-picking season lasts only 20 days in a year. To preserve the best qualities of the petals, the rose-pickers, traditionally young girls, have to gently pick the blossoms one by one early in the morning, before the rising sun evaporates the dew from the petals. Naturally, the rose-picking season is an occasion for celebration.

 

The Bulgarian Festival of the Rose proves that beauty is ageless!

 

The Festival of the Rose (read more) takes place in the beginning of June in Kazanlak since 1903. Some of the highlights include the beauty contest “Queen of the Roses,” the rose-picking ceremony in traditional folk costumes, and the parade with folk music and dance, masked kukeri (read my post on the kukeri carnival), and traditional art. The rose festival in Kazanlak is a true celebration of beauty!

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Did you read my post on the Festival of the National Costume in Zheravna?