You are currently browsing the daily archive for April 29, 2011.

The Royal Wedding was absolutely beautiful!

Ok, I admit I watched it from my couch at home, but I gasped and sighed along with every spectator from Hyde Park to Buckingham Palace and Westminster Abbey as I saw the guests, the dress, the vows, and the two kisses on the balcony. And surely so did the over 20 million people who watched the grandiose ceremony live on TV.

Why did the British become so obsessed with the Royal Wedding and how come such a significant portion of the international community joined in for a global celebration?

There was a great deal of cynicism both in foreign and English media in the past few months. Critics of the wedding frenzy (with all of its merchandise, the 24/7 Kate and Will coverage, and the wedding gown speculations) claimed that the world has gone mad, especially since this marriage will not have an actual and tangible effect on almost anything, and certainly not on anything beyond the UK.

It is true that the British royal family has no actual power, but they hold a huge symbolical significance not only for the UK, but also for many people all over the globe. Here are my three answers to the above question:

One BBC commentator said this morning that the royal wedding captivated the hearts of so many people because it allowed them to live in a wonderful fairytale for at least a day. The idea that true love can change the rules of the century-old monarchy and the associations with the late princess Diana made the day truly magical. I agree, and I would add that the wedding is not about dreaming of finding your prince charming, but about dreaming in general and believing that dreams come true.

One of the interviewed spectators said that she will always remember this day because it allowed people to wholeheartedly celebrate their Britishness.  Indeed, the TV reportage showed Scotts, Wealsh, Irish, expats, and citizens of the Commonwealth who together celebrated the symbol of their shared values and national pride. While covering the wedding, Bulgarian TV shows even showed British families with second homes in Bulgarian villages who were having a royal wedding party together with their local neighbors. I can’t even imagine how many British flags all over the globe stood waving today.

Lastly, William and Catherine’s wedding became a historic event for the modern multimedia age because it caused global rejoicing. While some internationally broadcast events can cause joy in one country but gloom in another and some world news can cause sorrow to everyone, the royal wedding was the epitome of love and beauty and it evoked nothing but happiness for any observer of any corner of the world.

Brits, today I’m rejoicing with you!


Bailey and Maura, the two American friends who visited me in Bulgaria for a couple of days, left today. I always invite my classmates from Boston University to come visit, but actually having two of them at home was even more thrilling than I had imagined!

In Bansko, ski capital of the Balkans

I took Bailey and Maura around Sofia, then south through Sandanski – a city famous for its hot mineral springs and spa centers, the Rhozen monastery, and Melnik – the wine capital of Bulgaria. We entered Greece through Kulata and visited Thessaloniki – the second biggest Greek city. After that we stopped at the port Kavala and then entered Bulgaria through Kato Nevrokopi. We finally spent some time in the ski resort Bansko before heading back to Sofia.

I tried to show the girls a good variety of everything you can find in Bulgaria – beautiful mountains, traditional architecture, good food and wine, clubbing and bars in the capital, as well as the Greek ancient monuments. I tired to explain to them the political and economic realities of the Balkan countries  and their role in the EU. I also told them more about our interconnected history and culture and taught them how to read the Cyrillic alphabet (click to read my post about it).

The word the girls used to describe Bulgaria was “different”. Their reaction and this word demonstrated to me that they really understood what they saw, and indicated to me that I had succeeded in presenting my country objectively.

Bailey and Maura understood that Bulgaria and Eastern Europe are “different” because they are not as orderly or settled as England or the States. There is always something bittersweet about the scenery. From the ornamented neo-classical buildings with the unattractive graffiti on the walls in the capital to the picturesque green fields and mountains with the weather-beaten pothole-filled roads, nothing in my country is only black or only white.

Especially our congested cities where shopping malls sprout even where there is no planned streets or parking spots create the feeling of misbalance that is so typical for most of Eastern Europe. Still, our lives do not lack in any convenience or sign of modernity, and our dynamic lifestyles revolve around universal priorities such as family, fun, work, and nature. We can at the same time shock and charm foreigners. That’s why I think that “different” is a very good way to describe us.


Read more about our Bulgaria Trip:

Easter Egg Fights

Enter your email address to subscribe to Zikata's blog and receive notifications of new posts by email.

Join 73 other followers

Follow me on Twitter!

Share this Blog

Share |
April 2011
« Mar   May »

Read it? Rate it!

RSS Getting curious:

  • Christmas Creep already as Etsy and eBay run holiday-related marketing
    What’s scarier than Halloween? Maybe retailers running holiday ads in mid-September. This week, both Etsy and eBay began running holiday-related messaging. While the latter was poking fun at Christmas Creep—the industry term for holiday merchandise and marketing that takes place far ahead of Thanksgiving—both marketers are trying to draw attention to their b […]
  • Netflix lands ‘Seinfeld’ after latest streaming bidding war
    Netflix Inc. scored a key victory in the battle for classic sitcoms. The streaming service announced that it won the rights to all 180 episodes of “Seinfeld,” which will come to Netflix globally in 2021. Sony Corp.’s Sony Pictures Television, the distributor of the show, currently has a deal with Walt Disney Co.’s Hulu. The bidding war for the show follows b […]
  • CEO of IPG Mediabrands Japan is repositioned to lead UM's dedicated Johnson & Johnson unit
    Anthony Plant, CEO of IPG Mediabrands Japan since 2013, will become executive vice president, global president of J3—UM's dedicated media unit for Johnson & Johnson, the agency's largest global client. Effective immediately, he replaces Eileen Kiernan who last week was named global CEO of UM in a round of leadership shifts that also saw Philipp […]
  • What to expect from NBC’s ‘A Little Late With Lilly Singh’
    Ad Age’s Coming Attraction offers brief previews of TV shows, movies and more of interest to marketers and media people. Late tonight, at 1:35 a.m. ET, YouTube personality Lilly Singh will become the first bisexual woman of color to host a national network talk show, bringing a fresh perspective to the very straight, very white, very male world of late-night […]
  • Nike's 'Dream Crazy' nabs Outstanding Commercial Emmy
    Capping off its success on both the business front and in ad industry circles, Nike’s “Dream Crazy” earned the Outstanding Commercial Award during the 71st Annual Emmy Awards. The award was announced during the Creative Arts Emmy celebration in downtown Los Angeles this past weekend. The "Dream Crazy" campaign's two-minute anthem film, which s […]

Your Green Eyes