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I thought this video might encourage more of you to visit Sofia!

3D projection mapping on buildings is a well-known means of advertising and entertainment in Western Europe, and it finally arrived in Bulgaria thanks to LG.

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  • Why the ‘Kyle’ angry white male meme is bad news for Monster Energy
    An internet meme called “Kyle”–which is rising in popularity as a representation of white male aggression–does not bode well for Monster Energy drink, investment banking advisory firm Evercore ISI warned on Friday. The firm pointed to a video called “When Your Name Is Kyle”  (above) that has racked up more than 2 million views on YouTube. The video, publishe […]
  • Google closes ‘incognito’ loophole, leaving publishers to rethink paywalls
    Google is closing a loophole that revealed when people were browsing in “incognito” mode, but the fix will leave some publishers defenseless against a certain breed of freeloading readers who can now jump their paywalls. By the end of July, Google says it will patch the glitch in its Chrome web browser, which allowed websites to detect when a person was brow […]
  • The surreal, creepy new ‘Cats’ movie obviously needs a John Mulaney rewrite
    So Universal Pictures took to the internet on Thursday to hack up its trailer for the new “Cats” movie like some sort of pre-dinner hairball, and the internet is, um, confused? But definitely not indifferent. On YouTube, the trailer has racked up more than 87,000 thumbs-down (vs. 48,000+ thumbs-up) across more than three million views in less than 24 hours. […]
  • Agency Brief: 72andSunny taps talent from behind bars, Ogilvy tries to flush Paris' public-pee problem
    While agencies continue to preach about the need to recruit and retain talent—especially diverse talent—many struggle to actually do it. Brands have the same fears and, according to an ANA study this week, 63 percent of in-house agencies report having difficulty “keeping their creative teams energized.” The study finds 44 percent of in-house agencies are als […]
  • Tiger Woods’ failed Open bid is bad news for NBC
    Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday victories would come, and in defying the ravages of time and a rickety spinal column held together with duct […]

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