A few days ago, I told you about a Po Zhitzata, the First Bulgarian Online School, which offers lessons in Bulgarian grammar, literature, history and geography to the children of expatriates and foreigners wishing to learn the language.
Today, I want to tell you about another entrepreneurial venture that serves as an ambassador of Bulgaria, Zelen restaurant in Seoul, Korea.
Zelen (which means green) was opened by two Bulgarian brothers, Mihal and Filip Ashminov and their Korean partner in 2007. Mihal, who was previously a chef at the Sheraton Hotel in Sofia came to Korea when he was 21 to work at the Westin Chosun Hotel. There, he noticed that health-consious Korean women love his Bulgarian dishes. When he and his Korean partner came up with the idea to open a Bulgarian restaurant, Mihal called his brother, who was at that time a chef in Ireland, to come and get involved with the brave project.
Since 2010, Zelen has two branches and is wildly popular among food aficionados in Seoul. There are four Bulgarian chefs and six Korean sous chefs. Mihal and Filip say that they do not adapt their recipes to the Korean taste: everything is prepared according to traditional Bulgarian recipes: Shopska salad, eggplant salad, tarator (cold cucumber soup), salami and mezze, sarmi (cabbage roll stuffed with rice and beef), stuffed peppers, vegetable moussaka, St. George’s style roasted leg of lamb, kiufte (meatball), shishche (skewers), yoghurt with honey, Bulgarian red wine, and so much more typical BG goodies.
Zelen is featured in ALL of Seoul’s BEST RESTAURANT GUIDES (seoulstyle.com, seouleats.com), and most articles recommend that you call in advance to book a table because the place is always full! MOST articles call Zelen “one of Seoul’s favorite restaurants”.
Well done, Bulgarian entrepreneurs! Keep up the good cooking!
More on Bulgarian Cuisine from My Blog:
Preparing Bulgarian Christmas Eve Dinner (yum-yum photos)
Apres-ski: feasting on in Bansko (more eye-tearing photos)