You are currently browsing the daily archive for March 25, 2012.


During the first days of spring, I ironically had one of the windiest, coldest nights of my life in Vermont. As my shoulders were starting to throb with pain under the pressure of the beating wind, my fingers were turning blue and then becoming numb, and my brain was getting frostbite, all I could think about was ice cream.

Winter hat and ice cream? Never in Bulgaria - that kid will catch a cold!

In Bulgaria, I wouldn’t eat ice cream until probably mid-June, and then only until the end of August. Why would you eat something that cold unless it’s really hot outside and you are at the beach or outside in the sun? In the States, ice cream is maybe the number one dessert – everyone has at least one box of it in the freezer, and there are numerous ice cream parlors that are open and busy at any time of the year.

Ice cream (and the latest trend, frozen yogurt) is such a staple in the diet of the average college student here in Boston– it’s a treat, it’s midnight snack,  it’s comfort food, it’s exam time food, it’s after-party food. In wintertime or summer, there is always an occasion to get a cone at Ben & Jerry’s, J. P. Licks, or Emack & Bolio’s, and what is more – to eat it outside in sunshine, rain, or snow!  There is seasonal variation in the volume of sales of course, but it sort of evens out for the ice cream producers since they sell more cones through their outlets in the summer and then more boxes for home consumption through supermarkets in the winter.

We don't have sundaes or brownies/cookies with ice cream, but we love our melba - a fruit cup with ice cream, biscotti, and other goodies!

My excuse for my ice cream ignorance is that I’ve always thought that you can become ill from the cold. It’s just something that every Bulgarian mother tells her kids – always sleep under a blanket or bed sheet, never stand where there is wind current, don’t sit on the cold pavement, don’t drink chilled Coca Cola with ice too fast, and don’t even think about ice cream when it’s cold outside! (Mind you, chilled beverages in Bulgaria come with three ice cubes at most! There is none of this fill-up-my-glass-with-ice-and-sprinkle-some-beverage-inside that you get at American restaurants!) Also, the most vital body parts that you should never expose to wind or cold are your waist (because your kidneys and especially the ovaries might get sick), your head (I would guess because of the brain), and your feet (because it just sucks to have cold feet?).

My Russian professor said that it was the same in Ukraine and Russia:  they also believe that you can “catch a cold from the cold” and that ice cream is only for the heat of summer. On the other side of the spectrum, there are some cultures that drink hot tea when they feel the hottest in order to cool off! What do you think, is the idea that cold can bring you diseases just an Eastern European superstition or is it wisdom?

 

Other Articles Related to Superstitions: 

Spitting on a Baby Protects in From the Evil Eye

Lucky Like a Chimney Sweeper

H.C. Andersen’s Mermaids and Slavic Samodivi, Folktales of the Spring

 

Advertisements

Enter your email address to subscribe to Zikata's blog and receive notifications of new posts by email.

Join 71 other followers

Follow me on Twitter!

Share this Blog

Share |
March 2012
M T W T F S S
« Feb   Apr »
 1234
567891011
12131415161718
19202122232425
262728293031  

Read it? Rate it!

RSS Getting curious:

  • Thursday Wake-Up Call: Instagram takes on YouTube. And Disney throws more money at Fox
    Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: There are just two days left to go at the Cannes Lions, including today. F […]
  • It's not TV, it's Instagram: New app built for longer video
    Instagram is taking on TV and YouTube with a new property called IGTV, where videos can run up to an hour long.Instagram revealed the video platform in San Francisco on Wednesday, at an event attended by web celebrities like gamer Tyler Blevins, also known as Ninja, and Lele Pons, who has 25 million followers. Creators take their followers from Instagram to […]
  • Jay-Z, Apple and a moving history 'lesson' earn Cannes Lions Entertainment Grand Prix
    Jay-Z's music video tribute to his mother, Apple's stunning Spike Jonze-directed "Welcome Home" film, and a moving integrated campaign from Dutch telecom brand KPM that makes a historical moment relevant for young viewers earned Grand Prix in the Cannes Lions Entertainment categories.The Entertainment Lions are meant to celebrate creativi […]
  • Apple and Xbox nab Cannes Lions Experience Grand Prix
    Apple and Microsoft took innovative avenues to capture consumers' hearts (and dollars), earning Grand Prix in a newly minted Cannes Lions experience track composed of the categories of Brand Experience and Activation as well as Creative E-Commerce.The Brand Experience and Activation jury, led by Rob Reilly, global creative chairman of McCann Worldwide, […]
  • These Grand Prix winners represent the finest in industry craft
    A mixed-media music video experience for William Patrick Corgan, a simple, long-copy print ad for shoe polish and a heart-rending film about finding medical care in a war-torn environment took home the top Craft honors at the Cannes Lions International Festival of Creativity on Wednesday night. The Digital Craft Grand Prix winner was Aeronaut VR, a mixed-med […]

Your Green Eyes

Ad

Advertisements