You are currently browsing the tag archive for the ‘BostonMarathon’ tag.


Boston’s Marathon Monday was a blast as always! Last marathon Monday, I was impressed by the motivation, perseverance, and all-embracing sports spirit of the event both in the face of the  professional athletes and the jogging enthusiasts (read my previous article). This year, I had an even more active role in the Marathon celebrations as part of a group of wild Boston University fans.

Marathoners running up Beacon towards Kenmore Square under the scorching sun and a storm of cheers from the crowd

Let’s face the truth: the Boston Marathon would not be the same if it weren’t for the crowds of fans cheering, shouting, applauding, whistling, singing, ringing bells, drumming drums, high-five-ing, and blowing kisses at the runners.

The task of a Boston Marathon true fan is, therefore, a major responsibility. It begins a few days before the big day with drawing posters with silly slogans such as, and I only quote things that I’ve seen with my own eyes “You’re Almost There! That’s What She Said”, “The Guy In Front of You Farted, Run Faster!” and “You Got Stamina. Call Me: 7138596113.” On the weekend before Marathon Monday, the devoted fan has to also stock up on alcohol and snacks and find a place to party (be sure to make these arrangements in advance because someone told me that Blanchards, the big alcohol store near BU, was completely depleted and had to close early on Sunday).

On Marathon Monday, the true marathon junkie wakes up very early, around 7 or 8am, puts on brightly-colored running gear, and goes to a “kegs and eggs,” which, as I learned today, means to have breakfast while getting drunk or vice versa. Our breakfast of champions consisted of casserole, muffins, potato chips, sangria, bloody marry, Corona, Sam Adams, whiskey sour, and ouzo (a nice Eastern European touch on my side,  I thought).

The best locations for Marathon parties are of course along the race’s route – Beacon Street, Kenmore, Commonwealth Ave. It’s OK if you don’t have an apartment with a balcony overlooking the street like we did (hehe) because many people just bring their barbeque and boombox outside and party on the sidewalk all day. 

Some of the common sights throughout the day are: college kids dressed as Teletubbies, frat boys waving pirate flags, BU Resident Assistants chasing students off the roofs of campus housing, the BU police sniffing the content of every “water bottle” being carried around.  The best part of watching the race is chanting  “You can do it, 6472!” or “USA! USA!”  as the runners start arriving.

Let me just mention that this year’s marathoners had to deal with record high temperatures (about 30C), so the event was especially emotional – total exhaustion plus dehydration for some, and drunkenness plus sunstroke for others.  Around 2 o’clock, just at the peak heat, the most faithful marathon groupies could not resist and jumped the enclosures to join the runners for their final two miles. One of my friends even crossed the finish line in her flip flops with a red solo cup in hand. Thinking that she was a real runner, a very committed medical volunteer hurled her into a wheelchair and tried to treat her. Later, my friend told me that in the jam of wheelchairs around the medical tent near Copley, all she could see was a sea of sunburned and flushed, but very, very happy faces!

Fans dressed like for a jog - but only to show support, absolutely no intention to run for real!

Stairs and balconies offer the best vantage points, plus they are conveniently located next to the grill and the cooling bag.

This important artifact during the Boston Marathon celebrations, the Red Solo Cup, is also a staple in the American college culture.

Enter your email address to subscribe to Zikata's blog and receive notifications of new posts by email.

Join 70 other followers

Follow me on Twitter!

Share this Blog

Share |
May 2017
M T W T F S S
« Jul    
1234567
891011121314
15161718192021
22232425262728
293031  

Read it? Rate it!

RSS Getting curious:

  • Opinion: Europe's Strict New Privacy Rules Are Scary but Right
    Apple defies industry logic.Apple is the only major tech company with a default assumption that consumers don't want to be tracked or targeted across the web. Its leaders convey a belief that your data is your data until you say otherwise. In a world where data has been called the "new oil," how does Apple side with privacy and stay so rich?Cy […]
  • Instagram Tests Direct Response Ads in Stories
    Instagram is testing direct response ads inside its Stories section, allowing sign-up and app-install pitches, among other salesy formats.On Wednesday, Instagram served an ad in Stories from SumUp, an e-payment device company, that prompted people to swipe up to sign up for its service.Until now, Instagram Stories ads have only offered broad "reach […]
  • VW Marketer Shaping Comeback Attempt Leaves for Toyota
    Vinay Shahani, who helped shape Volkswagen's messaging in the wake of the automaker's emissions scandal, is leaving for Toyota.Shahani, who was VW of America's senior VP-marketing, will take over as Toyota Motor North America's VP for integrated marketing operations, overseeing media strategy, digital and social media, vehicle incentive s […]
  • Watch the Newest Ads on TV From Pepsi, Grubhub, Macy's and More
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and s […]
  • Marketer's Brief: See the KFC Colonel's Yearbook Cameo
    Would you buy this?Dunkin' Donuts is giving S'Mores flavored coffees a shot this summer, combining graham cracker, toasted marshmallow and chocolate flavors, available in hot and iced versions. Meanwhile, Skittles and Starburst are coming out with new spicy varieties branded "Sweet Heat" that were plugged at this week's National Conf […]

Your Green Eyes

Ad