You are currently browsing the tag archive for the ‘Hooters’ tag.


It is a widely accepted idea that while Americans are comfortable with displaying violence, they often shy away from eroticism. In most places in Europe, things are reverse (except for in Britain, where they sort of look shun away from both).  In the States, this offers a great business opportunity for stirring the spirits and attracting attention by means of … showing some flesh.

Hooters girls look innocent compared to...

A great example is Hooters (hooter: 1. one that hoots, especially an owl; 2. slang for a woman’s breasts). It’s a casual beach-themed bar/restaurant with over 400 outlets in 44 states and 28 countries. The signature Hooters offerings are the spicy chicken wings, the sports on television, and the girls in scanty white-and-orange uniforms. 68% of the clientele is males, mostly in the age bracket 25-54.

Hooters greatly benefits from the scandalous use of sex appeal that the Hooters Girls are known for: the majority of American women claim that the name of the restaurant and the waitresses’ uniforms are degrading. Still, the restaurant and its huge fan base retort that the girls are as socially acceptable as any cheerleader or swimsuit model.  What is more, the “attractive, vivacious” Hooters Girls are the businesses’ staple according to its mission statement and have allowed Hooters to extend its brand with a Hooters Calendar, merchandise and apparel, and various sports events sponsorships.

...Bulgarian chalga singers and pop idols Andrea and Galena

The reason why Hooters is so notoriously successful is that as a hole, Americans are very conservative and this restaurant is one of the few places where men can commit some “socially acceptable” sins – get drunk off beer, overeat with wings, and hoot a little bit at the young girls. In fact, this is as scandalous as it can get in an American public establishment.

The reason why this restaurant concept will not work in Bulgaria is that it is way too innocent for us! In a country where the difference between the porn channels and the music channels is only in the sound, and where the ideal of beauty involves silicone, botox, and bleach blonde hair, the Hooters Girls will simply blend in (or even look way too sporty). It is very sad that Bulgarian pop culture has been completely taken over by the pop folk (chalga) singers who have plenty of sex appeal, but little other talents. And while the Hooters Girls stay within the confines of the restaurants, our distorted perception of silicone-beauty spills over everywhere: among the highlife, in the nightclubs, in cafes downtown, in the malls, and in high schools.

Read more about Bulgarian chalga pop culture:

Sex and Watermelons in Bulgarian Pop Culture

Throw Napkins in Clubs in Bulgaria and Dollars in the Bahamas

BBC Close Up: Pop-Folk in Bulgaria

Enter your email address to subscribe to Zikata's blog and receive notifications of new posts by email.

Join 71 other followers

Follow me on Twitter!

Share this Blog

Share |
November 2017
M T W T F S S
« Jul    
 12345
6789101112
13141516171819
20212223242526
27282930  

Read it? Rate it!

RSS Getting curious:

  • Your Wednesday Wake-Up Call: A Shadowy New Ad Fraud Scam. Plus, Another Facebook Fail
    Just briefly:Men behaving badly: John Lasseter, the revered animator and chief creative officer of Pixar and Walt Disney Animation Studios, is taking a leave of absence for six months because of unspecified "missteps," The Hollywood Reporter says. The Los Angeles Times talked to two women who described unwanted hugs from Lasseter, while other women […]
  • Marketers: We Don't Understand Our Tech Stack
    Many advertisers are clueless about the media technology they're using to power much of their digital-media buying.That's according to a recent study by ID Comms, a U.K.-based media consulting company that runs agency pitches, media audits and offers cost tracking, digital media consulting and other services.The survey found that three quarters of […]
  • See the Anti-Smoking TV Ads Big Tobacco Is Forced to Run
    Get ready for the most bland anti-smoking campaign you will ever see. Starting next week, tobacco companies will start spending money on TV ads againnot to sell cigarettes, but to warn against them. The ads, which are the product of years of legal wrangling, are as basic as it gets. The spots simply show black text against a white background, along with a vo […]
  • Moore Blasted by Democrat in TV Ads in Alabama Senate Race
    The Alabama Democrat running for U.S. Senate has run overwhelmingly more television advertising than his competitor, Roy Moore, since the Republican was accused of pursuing dates or sexual contact with teenagers.Since Nov. 10, the day after the Washington Post first reported on allegations that have engulfed Moore's campaign, Democrat Doug Jones has run […]
  • Uber Concealed Cyberattack That Exposed 57 Million People's Data
    Hackers stole the personal data of 57 million customers and drivers from Uber Technologies, a massive breach that the company concealed for more than a year. This week, the ride-hailing company ousted Joe Sullivan, chief security officer, and one of his deputies for their roles in keeping the hack under wraps.Compromised data from the October 2016 attack inc […]

Your Green Eyes

Ad