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The Bulgarian Rose is an essential ingredient of Katy Perry's debut fragrance, Purr.

 

Pop diva Katy Perry launched her debut fragrance, Purr, in early November. The perfume is sold at Nordstrom for $45 for 50 ml and $65 for 100 ml. The Nordstrom description reads:

“Purr by Katy Perry begins with the aroma of peach nectar and forbidden apple, evolves with a distinct floral bouquet of jasmine blossom, Bulgarian rose and vanilla orchid, and slowly reveals accents of creamy sandalwood and musk. Like the singer herself, Purr is playful yet sophisticated. Katy Perry transcends barriers with her music—so does her new fragrance.”

Let me tell you more about the legendary Bulgarian rose.

There is a place in Bulgaria, between the Balkan Mountain Range (Stara Planina) from North and Sredna Gora Mountain on the South and Stryama River to the West and Tundzha River to the East, called the Valley of Roses (Rozova Dolina). For centuries, people here have cultivated the Kazanlak Rose and extracted its valuable Rose Oil.

 

The Kazanlak Rose is one of Bulgaria's national symbols.

 

The scientific name of the Kazanlak rose, named after the major town in the Valley of Roses, Kazanlak, is Rosa Damascena. It has very small but very fragrant pink and pink-red flowers. From its petals, we produce the world-renown Bulgarian Rose Oil, also known as Rose Otto or Rose Attar.

It takes about 3000-3500 kilograms of rose petals to produce 1 kilogram of rose oil, which in turn costs about $7,000. In the past, the price of rose oil almost reached that of gold, so to Bulgarians, Rose Otto is “the liquid gold.”

 

Young rose-pickers throw petals in the air along the streets of Kazanlak

 

Bulgaria is the largest producer of rose oil in the world. Other top producers are Turkey, Morocco, Iran, France, and Italy. The rose oil is widely used in the perfume, cosmetics and pharmaceutical industries (Read more about Rose Oil Info and Uses). Some of the perfume brands that use rose oil as their essential ingredient are Dior, Givenchy, Kenzo, Gucci, and Nina Ricci, but undoubtedly the most famous perfume containing Bulgarian Rose is Chanel No.5. The oil is contained even in the most expensive perfume in the world, Imperial Majesty by Clive Christian, which sells for about $300,000 per 500 ml bottle.

Rose oil production is very labor intensive and requires great expertise. The petal-picking season lasts only 20 days in a year. To preserve the best qualities of the petals, the rose-pickers, traditionally young girls, have to gently pick the blossoms one by one early in the morning, before the rising sun evaporates the dew from the petals. Naturally, the rose-picking season is an occasion for celebration.

 

The Bulgarian Festival of the Rose proves that beauty is ageless!

 

The Festival of the Rose (read more) takes place in the beginning of June in Kazanlak since 1903. Some of the highlights include the beauty contest “Queen of the Roses,” the rose-picking ceremony in traditional folk costumes, and the parade with folk music and dance, masked kukeri (read my post on the kukeri carnival), and traditional art. The rose festival in Kazanlak is a true celebration of beauty!

***

Did you read my post on the Festival of the National Costume in Zheravna?

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I would like to join the ongoing in Bulgaria public debate.

In mid-August, the Ministry of Economy presented the video clips for the new advertising campaign for Bulgarian tourism under the slogan “Magic Lives Here”. The campaign aims to change the perception of Bulgaria from a destination for low-cost European youth travel destination, to a more luxurious tourist destination.  The four video clips focus on our Black Sea summer resorts, mountain ski resorts, SPA and wellness centers, eco-tourism and cultural heritage. They are about be broadcasted on four European TV channels: Euronews, Eurosport, Discovery, and National Geographic, in September (read more in Radio Bulgaria’s website).

The project theoretically has a good perspective, but the video clips became notorious because the majority of Bulgarians don’t like them. Newspapers, TV shows, online media, politicians, intellectuals, and celebrities all took a stand in the public debate. The common opinion seems to be that the videos are full of clichés, that they copy other countries’ promo videos from several years ago, are outdated, are executed poorly, have bad quality, and don’t portray Bulgaria accurately.

The most widely discussed aspect, though, is the campaign’s cost. The making and broadcasting of the videos totals at 7.5 million leva (3.7 million euro), which is a significant sum for a country of this size. The campaign is partially funded by the EU. Experts in the field of advertising agree that the production price, almost half a million leva is way too high. Many common people believe that this money would have served better if it were invested in infrastructure.

One is for sure, an ad campaign can always be improved.

Instead of taking part in the blaming and whining, I’d like to take a more productive stand in this debate. Here is my list of the things the next campaign should not omit (in no particular order and without claiming to be exhaustive):

Tourism and Nature:

  • Hikers going to the Seven Rila Lakes
  • White mountain peaks of Rila and Pirin with skiers and snowboarders
  • The wide golden beaches and deep blue of the Black Sea coastline
  • Crowds of people at sea resorts like Sunny Beach and Lozenetz with their luxurious restaurants, clubs and hotels
  • Rafting  in Struma river in September  surrounded by the autumn colors of the forest
  • Small quiet beach camping sites like Smokinia with surfing, windsurfing, and diving
  • Balneotherapy at the mineral hot springs in Velingrad
  • Horseback riding in the Balkan mountain range near the village Skravena
  • Families visiting the Thracian sanctuary at Perperikon
  • Beach festivals (The Spirit of Burgas), concerts in the open, and clubs in Sofia
  • Rock-climbing near the Belogradchik rocks
  • Students exploring the prehistoric paintings at the Magura cave and the Ledenika cave
  • Views from Sofia, Plovdiv, Varna, and Rouse

Cultural  and historical heritage:

  • Thracian golden masks and jewelry
  • Ancient Roman amphitheatre in Plovdiv
  • Typical architecture of 17th-century houses in Veliko Turnovo
  • Houses-museums of Bulgarian revolutionaries in Koprivshtitza
  • Old crafts from the time Bulgaria was in the Ottoman empire in Etura
  • Vast vineyards and wineries in Melnik, the wine capital of the Balkans
  • Scary masks at the Kukeri carnival in Pernik
  • Nestinarki dancing on fire in the village of Bulgari
  • Esoteric Paneurhythmy dance ritual near the Seven Rila Lakes
  • Children hanging martenitsi on blossoming trees
  • Rose-picking and rose-oil production near Kazanluk
  • Singers and bagpipe-players in traditional garments during the folklore festival in Zheravna
  • People dancing the horo during a wedding
  • Merry crowds enjoying the Bulgarian cuisine, lukanka, liutenitza, banitza, in a kruchma (pub) in Bansko
  • Orthodox Christian baptism in the Rozhen monastery and the icons in the Rila monastery

For the next three days, the village of Zheravna will be a one-of-a-kind time machine.  The Festival of The National Costume Zheravna 2010 will take place from August 20th to 22nd for the third year in a row. It will gather thousands of people from all regions of Bulgaria to celebrate with dance and music as their ancestors did 100-150 years ago.

The only condition for attending the festival is to wear a traditional costume. It could be authentic, theatrical, or custom-made. It could represent any region, social status, profession, or craftsman guild. See pictures and read more about Bulgarian folk costumes on the official website from the link above.

Participants will enjoy traditional cuisine: meze, cheeses, dried and grilled meats, banitza, breads, wine, and rakia. They will observe and take part in old-style wrestling, kukeri parades, nestinari dances, and the work of various craftsmen. The celebrations will be accompanied by traditional bagpipes, kettle drums, and cymbals as well as by dance performances by professional folklore ensembles and troupes from all Bulgarian ethnographic regions and other Balkan countries.

The use of modern devices and technology, even of chairs, forks, and watches is very restricted in order to ensure the authenticity of the experience. The festival is organized by Foundation “Bulgare”. Zheravna 2010 is a truly magnificent reincarnation of Bulgarian culture and heritage.


We saw a carnival in the Bahamas! The Marina Village in the luxurious resort Atlantis on Paradise Island organizes a mini-carnival on weekend nights (or maybe every night, I don’t know) for the entertainment of its guests. About ten-twenty locals dressed in traditional costumes walked, danced, played music, and sang along the main alley while the crowd of tourists gathered around them and joined in the festivity.

The costumes were gorgeous: long robes and lavish head adornment in bright colors with feathers and beads. The atmosphere was great!

*

The Marina Village carnival reminded me of a similar event in Bulgaria.

The Kukeri Processions

In January, Bulgarian men dress up as Kukeri, ferocious beasts with coats of fur and feathers and large masks with fangs, beaks, and wings who scare the cold and the evil winter spirits away. The kukeri dance around the streets and ring big copper bells (chans).

By tradition, kukeri are young men and bachelors. They gather in groups and every group has a leader. There are similar characters in every group – there is a bride and groom, an old grandmother, a gypsy man with a dancing bear, a king; and all of them are men. Some of the more flamboyant costumes have wolf and fox fur and heads or paws, and real stag horns. Some masks are funny, and some are literally hideous and scary. The kukeri perform different rituals for fertility and good harvest.

The ritual is very typical of Eastern Bulgaria. The biggest annual kukeri carnival takes place in Pernik, just outside of Sofia.

Read more about the Kukeri Processions here. This is a good website on various carnivals around the world and also features articles on the Bulgarian traditions  martenitzi and Trifon Zarezan.

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