You are currently browsing the tag archive for the ‘Serbia’ tag.


My next goal in life: create the best country branding campaign for Bulgaria!

But until then, let me show you what one of our favorite neighbors, Serbia, came up with their 2011 campaign. This marketing campaign puts a very innovative twist on country branding. Instead of focusing on historical, natural, and architectural sites as most such promotional videos do, Serbia has chosen to focus entirely on food.

They are very smart to do so because the Balkan cuisine is one of the most delicious in the world (I’m being objective here, honestly)! And although most of the foods they present here are common to several Balkan countries, Serbia has succeeded in personalizing this spot and making it feel unique. My only little critique is that I wish they had put typical Goran Bregovic rhythms in the background!

The message of the video is very clear: Serbia has great food produced in a clean, sustainable way. The country is heaven for those seeking an authentic food experience, village tourism or bio tourism. The simplicity of Serbian (and Balkan) cuisine is what makes it so tasty: fresh, natural ingredients that are full of flavor, juices, and aromas.  Notice that the spot is focusing on the ingredients themselves rather than the meals that can be prepared with them: so once again, it’s about the simple pleasures in life… in Serbia.

This promo video is a delight to the eye, to the taste buds, and to the soul, and I hope it attracts many tourists to Serbia!

… But, as I was looking through some forums regarding the above video, I came upon another promotional video, this time from out other beloved neighbor, Macedonia. The two videos, unfortunately, are surprisingly similar. The Macedonian one is from 2010 and once again represents a journey through the country as a journey through honey, wine, succulent meats, and enticing spices. The voice over says: Македония, мала земя, голема храна. Македония, вечна. – Macedonia, small country, great food. Macedonia, timeless.

Eh, what can I say… I guess we on the Balkans are not so creative after all… Which video do you like more?

You might also enjoy:

Branding Romania: Creative Ads

Bulgaria: Magic Lives Here. The campaign the whole nation dislikes. 

Socialism Sells: What makes Soc-themed ads so successful in Bulgaria

Dimitar Berbatov, The Brand

Advertisements

Goran Bregovic‘s performance at the Balkan Music Awards 2011 took place in Alexander Batemberg Square in Sofia and  finished an hour ago!

The Balkan Music Awards featured performances by top singers from Greece, Serbia, Romania, Turkey, Macedonia, Croatia, Slovenia, Bosnia and Herzegovina, and Bulgaria . There was also a stage appearance by the queen of roma music and Nobel Peace Prize nominee Esma Redzhepova.

The concert culminated with the sounds of the enigmatic Balkan musician Goran Bregovic and his Weddings and Funerals Orchestra! His first song was called “Presidente, halo!” and the second, a collaboration between him and Gypsy Kings, “Balkanjeros”.  The entire crowd went wild! Everyone was dancing! It was a true celebration of the Balkan spirit!

However, the event didn’t go entirely perfect. Only minutes before Goran Bregovic came up on stage and announced that he was dedicating his pieces to his beloved roma people, a fight between roma and Bulgarian boys had erupted near where I stood. I don’t know which gang provoked the conflict, and luckily the police intervened (although with quite a delay), but it was still very unpleasant to see signs of ethnic tension during a show that was meant to unite the peoples from the Balkans.

Keep making your music Goran because it transcends differences and connects people!

This video is not from tonight, but this is the Balkanjeros song, so enjoy!

Enter your email address to subscribe to Zikata's blog and receive notifications of new posts by email.

Join 73 other followers

Follow me on Twitter!

Share this Blog

Share |
January 2019
M T W T F S S
« Jul    
 123456
78910111213
14151617181920
21222324252627
28293031  

Read it? Rate it!

RSS Getting curious:

  • P&G says Gillette ad hasn't affected sales yet, including at shave club
    The uproar over Gillette's "We Believe" video hasn't affected sales one way or the other yet, according to Procter & Gamble Co. Vice Chairman-Chief Financial Officer Jon Moeller, including through the brand's Gillette on Demand direct-to-consumer business, where the impact is easier to see faster."We've received unprece […]
  • Olay taps Sarah Michelle Gellar for 'Killer' Super Bowl ad
    Oh, the horror! Procter & Gamble Co.'s Olay has tapped Sarah Michelle Gellar -- in a nod to her roles in Buffy the Vampire Slayer, Scream 2 and I Know What You Did Last Summer -- to star in its first ever Super Bowl ad.The brand released a 19-second #KillerSkin teaser from Saatchi & Saatchi today for the 30-second "Killer Transformation […]
  • Watch Budweiser's Bob Dylan-backed Super Bowl ad touting wind power
    Budweiser is making an environmental play with one of its Super Bowl ads, with some help from Bob Dylan's "Blowin' in the Wind." The classic song backs the spot, which touts Anheuser-Busch InBev's use of wind power in its brewing operations.The ad, by David, will run as a 45-second in-game spot. Today, the brand released a 60-second […]
  • Salesforce moves to provide analytics for 'consumer journeys'
    In the advertising world, customer journeys are all the rage."They are so hot right now," says Anne Hunter, exec VP of strategy and growth at Kantar. "Marketers want to know all the things a customer did before they took action, or what motivated them to go from point A to point B to point C? What was the need they had and what did they learn […]
  • Mr. Peanut helps Alex Rodriguez snack in Super Bowl teaser
    Planters previously announced it would return to the Super Bowl for the first time since its initial spot in 2008, but had not previously said which celebrity would appear. The brand said the ad is meant to show how far Mr. Peanut would go to give fans a snack."I've had a lot of experience coming through for my baseball teammates and my family in c […]

Your Green Eyes

Ad

Advertisements