This article in the Wall Street Journal accurately portrays the shortcomings of Bulgarian tourism: the bad condition of the roads, the need for more experienced, multilingual service workers, the high concentration of hotels at some sea resorts and the lack of hotels and facilities in wonderful places that should be getting a lot of tourist but currently aren’t. Indeed, Bulgaria is still considered mainly a budget travel destination for European college students and adventurers. Still, it has some very luxurious resorts and hotels for the lovers of spa centers, golf courses, yachts and high-end shopping.
What WSJ omits to mention is that Bulgaria has incredible perspectives. The small country has incredible mineral water and spa resorts, ski and snowboard resorts, hiking trails, wide sandy beaches with good conditions for various water sports, rivers for exciting kayaking, horseback riding in lush valleys and more. The Bulgarian territory was home to some of the oldest European civilizations, the Ottomans, the Byzantines, the Romans, and the Thracians, so it offers a multitude of architectural and archeological landmarks and historical sites. The cultural and folklore festivals, the cuisine, and the wineries can make many foreign tourist attractions fade away.
Bulgaria might have a bad image because of its communist past, but it has a bright future as a major tourist destination for visitors from all over the world.