You are currently browsing the tag archive for the ‘Travel and Tourism’ tag.


I found this awesome new campaign promoting my neighbor Romania. I don’t know if these clever ads will really attract tourists, but they will definitely create some positive associations and increase awareness for the country.

I like how they focused on scientific and sports achievements instead of nature, culture, and historical monuments, which are very typical themes for such national campaigns. The images look modern and catchy, I love them! Go Romania!

Let’s see if you know the names of all these people? (Answers at the bottom of the post).

Answers: Henri Coanda, Ilie Nastase, Nadia Comaneci, Nicolae Paulescu,Stefan Odobleja.

Advertisements

I would like to join the ongoing in Bulgaria public debate.

In mid-August, the Ministry of Economy presented the video clips for the new advertising campaign for Bulgarian tourism under the slogan “Magic Lives Here”. The campaign aims to change the perception of Bulgaria from a destination for low-cost European youth travel destination, to a more luxurious tourist destination.  The four video clips focus on our Black Sea summer resorts, mountain ski resorts, SPA and wellness centers, eco-tourism and cultural heritage. They are about be broadcasted on four European TV channels: Euronews, Eurosport, Discovery, and National Geographic, in September (read more in Radio Bulgaria’s website).

The project theoretically has a good perspective, but the video clips became notorious because the majority of Bulgarians don’t like them. Newspapers, TV shows, online media, politicians, intellectuals, and celebrities all took a stand in the public debate. The common opinion seems to be that the videos are full of clichés, that they copy other countries’ promo videos from several years ago, are outdated, are executed poorly, have bad quality, and don’t portray Bulgaria accurately.

The most widely discussed aspect, though, is the campaign’s cost. The making and broadcasting of the videos totals at 7.5 million leva (3.7 million euro), which is a significant sum for a country of this size. The campaign is partially funded by the EU. Experts in the field of advertising agree that the production price, almost half a million leva is way too high. Many common people believe that this money would have served better if it were invested in infrastructure.

One is for sure, an ad campaign can always be improved.

Instead of taking part in the blaming and whining, I’d like to take a more productive stand in this debate. Here is my list of the things the next campaign should not omit (in no particular order and without claiming to be exhaustive):

Tourism and Nature:

  • Hikers going to the Seven Rila Lakes
  • White mountain peaks of Rila and Pirin with skiers and snowboarders
  • The wide golden beaches and deep blue of the Black Sea coastline
  • Crowds of people at sea resorts like Sunny Beach and Lozenetz with their luxurious restaurants, clubs and hotels
  • Rafting  in Struma river in September  surrounded by the autumn colors of the forest
  • Small quiet beach camping sites like Smokinia with surfing, windsurfing, and diving
  • Balneotherapy at the mineral hot springs in Velingrad
  • Horseback riding in the Balkan mountain range near the village Skravena
  • Families visiting the Thracian sanctuary at Perperikon
  • Beach festivals (The Spirit of Burgas), concerts in the open, and clubs in Sofia
  • Rock-climbing near the Belogradchik rocks
  • Students exploring the prehistoric paintings at the Magura cave and the Ledenika cave
  • Views from Sofia, Plovdiv, Varna, and Rouse

Cultural  and historical heritage:

  • Thracian golden masks and jewelry
  • Ancient Roman amphitheatre in Plovdiv
  • Typical architecture of 17th-century houses in Veliko Turnovo
  • Houses-museums of Bulgarian revolutionaries in Koprivshtitza
  • Old crafts from the time Bulgaria was in the Ottoman empire in Etura
  • Vast vineyards and wineries in Melnik, the wine capital of the Balkans
  • Scary masks at the Kukeri carnival in Pernik
  • Nestinarki dancing on fire in the village of Bulgari
  • Esoteric Paneurhythmy dance ritual near the Seven Rila Lakes
  • Children hanging martenitsi on blossoming trees
  • Rose-picking and rose-oil production near Kazanluk
  • Singers and bagpipe-players in traditional garments during the folklore festival in Zheravna
  • People dancing the horo during a wedding
  • Merry crowds enjoying the Bulgarian cuisine, lukanka, liutenitza, banitza, in a kruchma (pub) in Bansko
  • Orthodox Christian baptism in the Rozhen monastery and the icons in the Rila monastery

Enter your email address to subscribe to Zikata's blog and receive notifications of new posts by email.

Join 71 other followers

Follow me on Twitter!

Share this Blog

Share |
December 2017
M T W T F S S
« Jul    
 123
45678910
11121314151617
18192021222324
25262728293031

Read it? Rate it!

RSS Getting curious:

  • Why Blockchain Will Save the Agency Business
    Last month, I proposed a new disruptive agency model that outlines the operational and organizational structure of the agency of the future. Now it's time to turn our attention to the most important jigsaw piece: the question of the disruptive agency's business model. Like the scene from "The Graduate" in which Benjamin (Dustin Hoffman) l […]
  • Taco Bell Gears up for Value Fight in Fast Food
    The $1 focus might seem like a departure for a brand that's been trying to boost its single-digit sales gains with things like fancier locations that serve alcoholic drinks. But its story of a not-so-secret society for enlightened people eating $1 items comes more than a year after the dollar-driven "Feast" campaign. Both came from Deutsch..fi […]
  • Friday Wake-Up Call: Watch the FCC chairman's Bizarre Harlem Shake Video. Plus, Retailers Dump Mario Batali
    Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayThe Federal Communications Commission just voted to repeal Obama-era […]
  • Watch the Newest Ads on TV From Amazon Fire TV, Sunglass Hut, Payless and More
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: In an ad for Amazon Fire TV, a dad uses voice control to skip pas […]
  • The FCC Just Killed Net Neutrality. Let the Lawsuits Begin
    The U.S. Federal Communications Commission today swept aside rules barring broadband providers from favoring the internet traffic of websites willing to pay for speedier service, sending the future of net neutrality on to a likely court challenge.The Republican-led commission voted 3-to-2 on Thursday to remove Obama-era prohibitions on blocking web traffic, […]

Your Green Eyes

Ad